The 2024 edition is the eleventh edition of the Regional Attractiveness Index. Since the creation of the Regional Attractiveness Promotion Commission within the French Foreign Trade Advisors (CCE), this Index has become a symbol of the dynamism of this network. It offers us a close-up view of France’s attractiveness. For this edition, as every year, the CCEs have been widely mobilized with nearly 1,600 respondents, representing more than 36% of the network’s members.
Several key findings emerge from this survey:
For the second consecutive year, the Territorial Attractiveness Index is down, with a decline affecting almost all criteria and even more strongly that of personal safety. The Index thus returns in 2024 to its 2017 level. Nevertheless, there is a fundamental trend toward improvement in criteria that are traditionally weak but highly influential in investors’ choices (taxation, administrative and regulatory burdens, labor costs, labor flexibility, and social climate). This progress is tempered by the relative deterioration of historical assets linked to the region’s attractiveness to executives (cultural environment, quality of life, etc.).
For the second time, the CCEs are comparing the attractiveness of our territory with that of its European neighbors. While France has been at the top of European rankings for investment projects for several years, it continues to be perceived as relatively less attractive than Germany, even though the gap is narrowing.
Expectations of the executive remain high, particularly in terms of simplification, further tax cuts and, to a lesser extent, support for industry and innovation.
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