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Grand Débat National : La contribution des entrepreneurs français actifs à l’international
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La France : une Attractivité Renforcée et Résiliente en 2025

France continues to shine on the global stage as a leading destination for international investment. According to the 12th edition of the Territorial Attractiveness Index (TAI 2025), conducted by the Attractiveness Commission of the French Foreign Trade Advisors (CCE), France maintains its position as a global leader despite an increasingly complex international economic environment. The study, conducted in January 2025 among 2,065 CCE members in 150 countries, highlights the growing confidence of international investors in France’s economic potential, its innovation capacity, and the quality of its business environment.

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Support for businesses

As true experts in international trade, the CCEs provide essential support for the development of companies abroad by monitoring their projects over the long term, providing operational advice and making contacts. They contribute to the modernization of the foreign trade support system (export financing, V.I.E, Team France Export reform, etc.).

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International training for students

Through this mission, the CCEs share their professional experience with students to raise their awareness of globalization and international careers. They support the deployment of business and engineering school campuses abroad, and French high schools abroad. They organize the Grands Prix Export for students and publish the Guide des métiers de l'international.

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Advising government authorities

The CCEs listen to the public authorities and provide them with insights from the field. Thanks to the various expert groups within the CCE (climate, taxation, maritime economy, trade), they carry out work and analyses on international trade or specific markets, which are then submitted to public institutions.

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Promoting France

Each year, the CCE publishes the Index of Territorial Attractiveness (IAT) to objectively assess the attractiveness of France and its territories. They conduct comparative studies on certain assets of France (tourism, business tourism, trade fairs, etc.), and offer operational country testimonials on actions expected on foreign investments.

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