Luxe Japon

LUXURY JAPAN

Publication - Etranger - 1 Feb, 2018

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The luxury sector in Japan is following the general trends of mature consumers around the globe. Japan is still under the charm of innovative luxury products, with choices made along personal criteria rather than social recognition. But, just buying luxury products is no longer enough and consumers of luxury in Japan are gradually redirecting their spending towards a more intangible luxury experience called “Koto.”